Olivieri

Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading

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Joe Fresh

A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout.  Continue reading

So Good

A collection of the integrated campaign collateral for So Good, including a contest advertorial from the Summer 2015 issue of Best Health, an advertorial feature highlighting the So Good “Back to School Smoothie School” event, as seen in the October 2015 issue of Best Health, a custom Facebook tab with recipes and a weekly contest, and sponsored subchannel with branded masthead, leaderboards and big box ad units promoting So Good products and the “Not Your Smoothual Suspects” contest running on Best Health’s Facebook channel.  Continue reading

Penguin Random House

Creative for the Reader’s Digest Book Club, sponsored by Penguin Random House, including an advertorial Book Review and pages from a custom subchannel on readersdigest.ca.  Continue reading