The first piece of creative here is a MegaRed sponsored takeover of the Heart Health subchannel on rd.ca, featuring a wallpaper, sponsored masthead, and leaderboard and big box units. The second pieces are mockups created for MegaRed, including a print advertorial with a peel and reveal coupon execution, a sponsored portrait ad and interactive online overlay, which includes product information, a video, and a downloadable coupon. Continue reading
A mockup of a Healthy Choice sponsored pop-up ad. The tabs include a product carousel, a video, a callout to join their Facebook community, and a downloadable coupon.
A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout. Continue reading
A collection of the integrated campaign collateral for So Good, including a contest advertorial from the Summer 2015 issue of Best Health, an advertorial feature highlighting the So Good “Back to School Smoothie School” event, as seen in the October 2015 issue of Best Health, a custom Facebook tab with recipes and a weekly contest, and sponsored subchannel with branded masthead, leaderboards and big box ad units promoting So Good products and the “Not Your Smoothual Suspects” contest running on Best Health’s Facebook channel. Continue reading
Creative for the Reader’s Digest Book Club, sponsored by Penguin Random House, including an advertorial Book Review and pages from a custom subchannel on readersdigest.ca. Continue reading