MegaRed

The first piece of creative here is a MegaRed sponsored takeover of the Heart Health subchannel on rd.ca, featuring a wallpaper, sponsored masthead, and leaderboard and big box units. The second pieces are mockups created for MegaRed, including a print advertorial with a peel and reveal coupon execution, a sponsored portrait ad and interactive online overlay, which includes product information, a video, and a downloadable coupon. Continue reading

KitchenAid

A collection of mockups for KitchenAid to promote their popular stand mixers. The mockups include a sponsored belly band with Best Health, featuring product information and recipes that the customer could use with their new stand mixer, as well as a sponsored interactive online overlay on besthealthmag.ca, which includes product information, a video, and a downloadable coupon. Continue reading

Behr

A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading