Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress. Continue reading
A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.
Mockups of the cover a special supplement called Best You, sponsored by SISU, and an inside spread featuring editorially aligned content paired with an adult colouring book page.
The first piece of creative here is a MegaRed sponsored takeover of the Heart Health subchannel on rd.ca, featuring a wallpaper, sponsored masthead, and leaderboard and big box units. The second pieces are mockups created for MegaRed, including a print advertorial with a peel and reveal coupon execution, a sponsored portrait ad and interactive online overlay, which includes product information, a video, and a downloadable coupon. Continue reading
A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement. Continue reading
A mockup of a Healthy Choice sponsored pop-up ad. The tabs include a product carousel, a video, a callout to join their Facebook community, and a downloadable coupon.
A mockup of a Tylenol sponsored pop-up ad. Each tab clicks out to a health article related to Tylenol products.
This special supplement, the Best Pets Guidebook, includes a sponsored guidebook cover and editorial content paired with adult colouring book pages.
A collection of mockups for KitchenAid to promote their popular stand mixers. The mockups include a sponsored belly band with Best Health, featuring product information and recipes that the customer could use with their new stand mixer, as well as a sponsored interactive online overlay on besthealthmag.ca, which includes product information, a video, and a downloadable coupon. Continue reading
A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading
A collection of house ads for our various brand properties at Reader’s Digest. Continue reading