House Ads

A collection of house ads for our various brand properties at Reader’s Digest. Continue reading

Advertisements

Crest

A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon.  Continue reading

Loblaws

A proactive “Healthy for the Holidays” program that I created for Loblaws. This package includes sponsorship of the in-magazine Taste of Home section in Reader’s Digest and sponsorship of a custom subchannel on besthealth.ca, featuring healthy holiday recipes that use ingredients from the Guiding Stars program.  Continue reading

Joe Fresh

A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout.  Continue reading

So Good

A collection of the integrated campaign collateral for So Good, including a contest advertorial from the Summer 2015 issue of Best Health, an advertorial feature highlighting the So Good “Back to School Smoothie School” event, as seen in the October 2015 issue of Best Health, a custom Facebook tab with recipes and a weekly contest, and sponsored subchannel with branded masthead, leaderboards and big box ad units promoting So Good products and the “Not Your Smoothual Suspects” contest running on Best Health’s Facebook channel.  Continue reading

A mockup of a Pandora advertorial in Best Health showcasing their Essence Collection of charms.

Penguin Random House

Creative for the Reader’s Digest Book Club, sponsored by Penguin Random House, including an advertorial Book Review and pages from a custom subchannel on readersdigest.ca.  Continue reading

Premier Tech

Select pages that I designed for Find Growtopia, a custom publication designed for Premier Tech by myself, Maria Casacalenda, and Adam Snellings.  Continue reading

La-Z-Boy

Mockups for La-Z-Boy, which include an advertorial with iPad interaction, a Facebook contest page, and a sponsored portrait ad with a product gallery, video, style tips and more.  Continue reading