A collection of mockups for Burt’s Bees, including a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, and a homepage takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading
Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading
Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading
Print mockups for OLG, including an advertorial series showcasing real OLG winners, a sponsored booklet to be distributed within Reader’s Digest magazines, and a door hanger execution with an OLG scratch card on the reverse. Continue reading
The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. Continue reading
A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.
Mockups of the cover a special supplement called Best You, sponsored by SISU, and an inside spread featuring editorially aligned content paired with an adult colouring book page.
The first piece of creative here is a MegaRed sponsored takeover of the Heart Health subchannel on rd.ca, featuring a wallpaper, sponsored masthead, and leaderboard and big box units. The second pieces are mockups created for MegaRed, including a print advertorial with a peel and reveal coupon execution, a sponsored portrait ad and interactive online overlay, which includes product information, a video, and a downloadable coupon. Continue reading
A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement. Continue reading
This special supplement, the Best Pets Guidebook, includes a sponsored guidebook cover and editorial content paired with adult colouring book pages.
A selection of work I’ve done for the Canadian Art Foundation. This includes a logo design, cover and spread from a booklet for the International Speaker Series event “The Ecology of an Art Scene”, an invitation for their Speaker Series with artist Sarah Thornton, a pop-up event banner, a spread in Canadian Art magazine promoting the foundation’s latest initiatives, and a brand ad for the Canadian Art Foundation and BMO. Continue reading
A collection of mockups for KitchenAid to promote their popular stand mixers. The mockups include a sponsored belly band with Best Health, featuring product information and recipes that the customer could use with their new stand mixer, as well as a sponsored interactive online overlay on besthealthmag.ca, which includes product information, a video, and a downloadable coupon. Continue reading