Burt’s Bees

This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here).  Continue reading

Advertisements

Tiffany & Co.

Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading

Olivieri

Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading

OLG

Print mockups for OLG, including an advertorial series showcasing real OLG winners, a sponsored booklet to be distributed within Reader’s Digest magazines, and a door hanger execution with an OLG scratch card on the reverse.  Continue reading

Best Health Awards 2017

The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca.  Continue reading

Aldo

A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.

 

Ultra-Fresh & Silpure

A selection of work I’ve done for Thomson Research Associates, including brochures for their Ultra-Fresh and Silpure treatments, a folder design, and hangtags.  Continue reading

Lakota

A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement.  Continue reading

Canadian Art Foundation

A selection of work I’ve done for the Canadian Art Foundation. This includes a logo design, cover and spread from a booklet for the International Speaker Series event “The Ecology of an Art Scene”, an invitation for their Speaker Series with artist Sarah Thornton, a pop-up event banner, a spread in Canadian Art magazine promoting the foundation’s latest initiatives, and a brand ad for the Canadian Art Foundation and BMO. Continue reading

Behr

A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading