This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here). Continue reading
Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading
Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading
Digital mockups for Dove promoting their new Regenerative Nourishment Series of products. This includes an online overlay featuring a product gallery, customer testimonials and a downloadable coupon, and sponsorship of Best Health’s Hair subchannel with custom leaderboard and big box units and a sliding comparison unit illustrating before and after use of the new product line.
In 2016 Reader’s Digest launched a new Auto channel on readersdigest.ca and an accompanying e-newsletter. Shown here are the e-newsletter, Driver’s Seat, a pop-up and digital ad units on the Auto channel, the sign up page for the Driver’s Seat Sweepstakes contest, and an eblast driving subscribers to sign up for the e-newsletter.
Mockups for an integrated campaign with Puressential, including but not limited to a gatefold execution promoting their lines of products, a subchannel takeover with digital ad units, sponsored masthead, and custom portrait ad unit, and a custom overlay with digital ad units and sponsored wallpaper. Continue reading
The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. Continue reading
Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress. Continue reading
A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading
A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon. Continue reading