Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading
Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading
Print mockups for OLG, including an advertorial series showcasing real OLG winners, a sponsored booklet to be distributed within Reader’s Digest magazines, and a door hanger execution with an OLG scratch card on the reverse. Continue reading
Digital mockups for Dove promoting their new Regenerative Nourishment Series of products. This includes an online overlay featuring a product gallery, customer testimonials and a downloadable coupon, and sponsorship of Best Health’s Hair subchannel with custom leaderboard and big box units and a sliding comparison unit illustrating before and after use of the new product line.
In 2016 Reader’s Digest launched a new Auto channel on readersdigest.ca and an accompanying e-newsletter. Shown here are the e-newsletter, Driver’s Seat, a pop-up and digital ad units on the Auto channel, the sign up page for the Driver’s Seat Sweepstakes contest, and an eblast driving subscribers to sign up for the e-newsletter.
Mockups for an integrated campaign with Puressential, including but not limited to a gatefold execution promoting their lines of products, a subchannel takeover with digital ad units, sponsored masthead, and custom portrait ad unit, and a custom overlay with digital ad units and sponsored wallpaper. Continue reading