Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading
Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading
Print mockups for OLG, including an advertorial series showcasing real OLG winners, a sponsored booklet to be distributed within Reader’s Digest magazines, and a door hanger execution with an OLG scratch card on the reverse. Continue reading
A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.
Mockups of the cover a special supplement called Best You, sponsored by SISU, and an inside spread featuring editorially aligned content paired with an adult colouring book page.
A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement. Continue reading
This special supplement, the Best Pets Guidebook, includes a sponsored guidebook cover and editorial content paired with adult colouring book pages.
Mockups of sponsored Best Health Guidebook covers for hair, skin and nails.
A proactive “Healthy for the Holidays” program that I created for Loblaws. This package includes sponsorship of the in-magazine Taste of Home section in Reader’s Digest and sponsorship of a custom subchannel on besthealth.ca, featuring healthy holiday recipes that use ingredients from the Guiding Stars program. Continue reading
A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout. Continue reading
Mockups for Texas Tourism, which includes a Best Health cover and behind-the-scenes editorial feature showcasing a Best Health travel feature on Texas.
Mockups of an advertising initiative I designed while interning at Reader’s Digest, which aimed to educate consumers on various products/appliances. I created two sample versions for the sales reps to pitch to clients. Continue reading