Loblaws

A proactive “Healthy for the Holidays” program that I created for Loblaws. This package includes sponsorship of the in-magazine Taste of Home section in Reader’s Digest and sponsorship of a custom subchannel on besthealth.ca, featuring healthy holiday recipes that use ingredients from the Guiding Stars program.  Continue reading

Joe Fresh

A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout.  Continue reading