The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. Continue reading
Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress. Continue reading
A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.
Mockups of the cover a special supplement called Best You, sponsored by SISU, and an inside spread featuring editorially aligned content paired with an adult colouring book page.
A mockup of a Healthy Choice sponsored pop-up ad. The tabs include a product carousel, a video, a callout to join their Facebook community, and a downloadable coupon.
This special supplement, the Best Pets Guidebook, includes a sponsored guidebook cover and editorial content paired with adult colouring book pages.
A collection of mockups for KitchenAid to promote their popular stand mixers. The mockups include a sponsored belly band with Best Health, featuring product information and recipes that the customer could use with their new stand mixer, as well as a sponsored interactive online overlay on besthealthmag.ca, which includes product information, a video, and a downloadable coupon. Continue reading
A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading
A collection of house ads for our various brand properties at Reader’s Digest. Continue reading
A mockup of a Merino advertorial in Best Health.
A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon. Continue reading