Burt’s Bees

This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here).  Continue reading

Tiffany & Co.

Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest. Continue reading

Olivieri

Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper. Continue reading

Best Health Awards 2017

The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca.  Continue reading

WordPress Migration

Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress. Continue reading

Aldo

A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.

 

Behr

A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading

House Ads

A collection of house ads for our various brand properties at Reader’s Digest. Continue reading

Crest

A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon.  Continue reading

Best Health Features

A collection of features I’ve designed as a freelance contributor to Best Health.  Continue reading

Joe Fresh

A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout.  Continue reading

So Good

A collection of the integrated campaign collateral for So Good, including a contest advertorial from the Summer 2015 issue of Best Health, an advertorial feature highlighting the So Good “Back to School Smoothie School” event, as seen in the October 2015 issue of Best Health, a custom Facebook tab with recipes and a weekly contest, and sponsored subchannel with branded masthead, leaderboards and big box ad units promoting So Good products and the “Not Your Smoothual Suspects” contest running on Best Health’s Facebook channel.  Continue reading

A mockup of a Pandora advertorial in Best Health showcasing their Essence Collection of charms.

Texas Tourism

Mockups for Texas Tourism, which includes a Best Health cover and behind-the-scenes editorial feature showcasing a Best Health travel feature on Texas.

La-Z-Boy

Mockups for La-Z-Boy, which include an advertorial with iPad interaction, a Facebook contest page, and a sponsored portrait ad with a product gallery, video, style tips and more.  Continue reading

Listerine

A selection of advertorials I’ve designed for Listerine, appearing in Best Health, Reader’s Digest, and Sélection.  Continue reading