This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here). Continue reading
Digital mockups for Dove promoting their new Regenerative Nourishment Series of products. This includes an online overlay featuring a product gallery, customer testimonials and a downloadable coupon, and sponsorship of Best Health’s Hair subchannel with custom leaderboard and big box units and a sliding comparison unit illustrating before and after use of the new product line.
Mockups for an integrated campaign with Puressential, including but not limited to a gatefold execution promoting their lines of products, a subchannel takeover with digital ad units, sponsored masthead, and custom portrait ad unit, and a custom overlay with digital ad units and sponsored wallpaper. Continue reading
The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. Continue reading
Mockups of sponsored Best Health Guidebook covers for hair, skin and nails.