This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here). Continue reading
The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. Continue reading
Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress. Continue reading
A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.
A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement. Continue reading
A selection of work I’ve done for the Canadian Art Foundation. This includes a logo design, cover and spread from a booklet for the International Speaker Series event “The Ecology of an Art Scene”, an invitation for their Speaker Series with artist Sarah Thornton, a pop-up event banner, a spread in Canadian Art magazine promoting the foundation’s latest initiatives, and a brand ad for the Canadian Art Foundation and BMO. Continue reading
A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading
A collection of house ads for our various brand properties at Reader’s Digest. Continue reading
A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon. Continue reading
Mockups of sponsored Best Health Guidebook covers for hair, skin and nails.