Best Health Awards 2017

The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca.  Continue reading

MegaRed

The first piece of creative here is a MegaRed sponsored takeover of the Heart Health subchannel on rd.ca, featuring a wallpaper, sponsored masthead, and leaderboard and big box units. The second pieces are mockups created for MegaRed, including a print advertorial with a peel and reveal coupon execution, a sponsored portrait ad and interactive online overlay, which includes product information, a video, and a downloadable coupon. Continue reading

Crest

A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon.  Continue reading

Joe Fresh

A proactive refresh of the Best Health 10-Minute Tuneups program, sponsored by Joe Fresh. The new package includes a “Get the Look” feature following the 10-Minute Tuneup workout, an advertorial promoting the Best Health youtube channel and a “Watch + Win” contest, leaderboard and big box ads promoting the contest on the workout subchannel, sponsorship of a 10-Minute Tuneups custom publication, and leaderboard and big box ads promoting the 10-Minute Tuneups workout.  Continue reading

So Good

A collection of the integrated campaign collateral for So Good, including a contest advertorial from the Summer 2015 issue of Best Health, an advertorial feature highlighting the So Good “Back to School Smoothie School” event, as seen in the October 2015 issue of Best Health, a custom Facebook tab with recipes and a weekly contest, and sponsored subchannel with branded masthead, leaderboards and big box ad units promoting So Good products and the “Not Your Smoothual Suspects” contest running on Best Health’s Facebook channel.  Continue reading