Aldo

A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.

 

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Ultra-Fresh & Silpure

A selection of work I’ve done for Thomson Research Associates, including brochures for their Ultra-Fresh and Silpure treatments, a folder design, and hangtags.  Continue reading

Lakota

A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement.  Continue reading

Canadian Art Foundation

A selection of work I’ve done for the Canadian Art Foundation. This includes a logo design, cover and spread from a booklet for the International Speaker Series event “The Ecology of an Art Scene”, an invitation for their Speaker Series with artist Sarah Thornton, a pop-up event banner, a spread in Canadian Art magazine promoting the foundation’s latest initiatives, and a brand ad for the Canadian Art Foundation and BMO. Continue reading

Behr

A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout. Continue reading

House Ads

A collection of house ads for our various brand properties at Reader’s Digest. Continue reading

Crest

A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon.  Continue reading

Best Health Features

A collection of features I’ve designed as a freelance contributor to Best Health.  Continue reading

Loblaws

A proactive “Healthy for the Holidays” program that I created for Loblaws. This package includes sponsorship of the in-magazine Taste of Home section in Reader’s Digest and sponsorship of a custom subchannel on besthealth.ca, featuring healthy holiday recipes that use ingredients from the Guiding Stars program.  Continue reading