Burt’s Bees

This is a collection creative for Burt’s Bees, including mockups of a belly band with a coupon on the reverse, a brand ad in Best Health, an advertorial with perforated coupons on the back of Best Health recipe cards complimenting the lip balm flavour, a sponsored eblast, a homepage takeover with leaderboard and big box units, a custom billboard unit and wallpaper, and a landing page for a subscription partnership with purchase of Burt’s Bees lip bonus pack (see it live here). 

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July 6, 2017July 12, 2017 by Alyssa Dow Categories: portfolioTags: advertorial, alyssa dow, beauty, belly band, best health, digital, eblast, graphic design, portfolio, print, reader's digest, special executions

Rocky Mountaineer

Creative for an integrated partnership with Reader’s Digest and Rocky Mountaineer. Highlights include an eblast, sponsored “Travel the Rockies” subchannel with co-branded digital units and a custom masthead, and an advertorial in the August/September 2017 issue of Our Canada.

July 7, 2017 by Alyssa Dow Categories: portfolio

Tiffany & Co.

Mockups for a partnership with Tiffany & Co. to promote Best Health’s 10th anniversary. This includes product integration on the anniversary issue’s cover and table of contents, a fractional ad in one of the special “Top 10” columns, a DPS advertorial on a special gatefold section, and a co-branded anniversary contest.

April 15, 2017 by Alyssa Dow Categories: portfolioTags: advertorial, best health, contest, cover, design, digital, fashion, graphic design, print, special executions

Olivieri

Mockups for Olivieri, which include a special advertorial section with Olivieri recipes, cooking and meal planning tips, etc., a magazine cover wrap execution for Best Health with branded cover and ownership of the IFC, IBC and OBC, an eblast promoting a 60th anniversary contest, and a subchannel takeover with leaderboard and big box units, a custom billboard unit, and wallpaper.

April 15, 2017 by Alyssa Dow Categories: portfolioTags: advertorial, best health, contest, cover, design, digital, eblast, food, graphic design, print, special executions, subchannel

OLG

Print mockups for OLG, including an advertorial series showcasing real OLG winners, a sponsored booklet to be distributed within Reader’s Digest magazines, and a door hanger execution with an OLG scratch card on the reverse. 

April 15, 2017 by Alyssa Dow Categories: portfolioTags: advertorial, booklet, cover, design, entertainment, graphic design, print, reader's digest, special executions

Dove

Digital mockups for Dove promoting their new Regenerative Nourishment Series of products. This includes an online overlay featuring a product gallery, customer testimonials and a downloadable coupon, and sponsorship of Best Health’s Hair subchannel with custom leaderboard and big box units and a sliding comparison unit illustrating before and after use of the new product line.

 

February 25, 2017 by Alyssa Dow Categories: portfolioTags: beauty, design, digital, graphic design, portfolio

Driver’s Seat

In 2016 Reader’s Digest launched a new Auto channel on readersdigest.ca and an accompanying e-newsletter. Shown here are the e-newsletter, Driver’s Seat, a pop-up and digital ad units on the Auto channel, the sign up page for the Driver’s Seat Sweepstakes contest, and an eblast driving subscribers to sign up for the e-newsletter.

December 12, 2016December 16, 2016 by Alyssa Dow Categories: portfolioTags: design, digital, graphic design

Puressentiel

Mockups for an integrated campaign with Puressential, including but not limited to a gatefold execution promoting their lines of products, a subchannel takeover with digital ad units, sponsored masthead, and custom portrait ad unit, and a custom overlay with digital ad units and sponsored wallpaper.

December 11, 2016December 16, 2016 by Alyssa Dow Categories: portfolioTags: beauty, design, digital, graphic design, health

Best Health Awards 2017

The program assets for the 2017 Best Health Awards. This includes print advertorials for the Best Looks category (printed in the October 2016 issue of Best Health), the Best Eats and Best You categories (printed in the November/December 2016 issue of Best Health), as well as digital units and promos for Facebook and besthealthmag.ca. 

September 24, 2016December 16, 2016 by Alyssa Dow Categories: portfolioTags: advertorial, alyssa dow, beauty, best health, contest, digital, fashion, food, graphic design, health, house ad, portfolio, print

WordPress Migration

Sample screenshots of our recently redesigned website and newsletter for both Reader’s Digest and Best Health. I created the wireframe mockups and worked in collaboration with our Creative Director to develop the new styles for our web properties as we migrated from Drupal to WordPress.

June 29, 2016February 18, 2017 by Alyssa Dow Categories: portfolioTags: alyssa dow, best health, digital, graphic design, portfolio, reader's digest

Aldo

A set of mockups for Aldo with Best Health, including a peel and reveal advertorial with multiple pages that peel away to reveal different Aldo-styled looks, and a Best Health cover with a callout to an advertorial inside.

 

June 29, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: advertorial, alyssa dow, best health, cover, fashion, graphic design, portfolio, print, reader's digest

Ultra-Fresh & Silpure

A selection of work I’ve done for Thomson Research Associates, including brochures for their Ultra-Fresh and Silpure treatments, a folder design, and hangtags. 

June 26, 2016July 21, 2017 by Alyssa Dow Categories: portfolioTags: brochure, design, folder, packaging, portfolio, print

Lakota

A “Mind Your Health” booklet I designed for Lakota, distributed in Reader’s Digest and Zoomer magazines in 2014, and a mockup of a Lakota sponsored Best Health Guidebook supplement. 

June 25, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, cover, graphic design, health, portfolio, print, reader's digest

Canadian Art Foundation

A selection of work I’ve done for the Canadian Art Foundation. This includes a logo design, cover and spread from a booklet for the International Speaker Series event “The Ecology of an Art Scene”, an invitation for their Speaker Series with artist Sarah Thornton, a pop-up event banner, a spread in Canadian Art magazine promoting the foundation’s latest initiatives, and a brand ad for the Canadian Art Foundation and BMO.

May 22, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, art, booklet, canadian art foundation, graphic design, portfolio, print

Behr

A collection of proactive mockups I created for Behr. The first two are part of an advertorial print series showcasing Behr’s new colour selections; the ads include a callout congratulating Behr on their Most Trusted Brand win and a perforated flap with the paint swatches used in the ad. The next mockup is an interactive online overlay adapted from the print series; this includes a colour trends showcase, a Most Trusted Brand callout, a how-to video, and a downloadable coupon. The final mockup is a sponsored portrait ad with a colour trends slideshow, a how-to video and a Most Trusted Brand callout.

May 22, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, best health, digital, graphic design, home, portfolio, print, reader's digest, special executions

House Ads

A collection of house ads for our various brand properties at Reader’s Digest.

April 30, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: advertorial, alyssa dow, best health, graphic design, house ad, our canada, portfolio, print, reader's digest

Crest

A collection of proactive mockups I created for Crest. The first is an advertorial with perforated windows, which the reader can peel away to reveal information about the product, and includes a callout congratulating Crest on their Most Trusted Brand win. The second mockup is an interactive online overlay that features information on new products (as well as a CTA to buy), and a downloadable coupon. 

February 4, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: advertorial, alyssa dow, best health, digital, graphic design, portfolio, print

Best Health Guidebooks

Mockups of sponsored Best Health Guidebook covers for hair, skin and nails.

 

January 29, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, beauty, best health, cover, graphic design, portfolio, print

Best Health Features

A collection of features I’ve designed as a freelance contributor to Best Health. 

January 29, 2016July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, best health, editorial, graphic design, health, portfolio

Loblaws

A proactive “Healthy for the Holidays” program that I created for Loblaws. This package includes sponsorship of the in-magazine Taste of Home section in Reader’s Digest and sponsorship of a custom subchannel on besthealth.ca, featuring healthy holiday recipes that use ingredients from the Guiding Stars program. 

November 14, 2015July 1, 2016 by Alyssa Dow Categories: portfolioTags: alyssa dow, cover, editorial, food, graphic design, portfolio, print, reader's digest